LinkedIn is the social network for professionals, and has a lot of strengths in terms of finding, converting and thanking corporate donors, and also in job and volunteer recruitment.
| Framework | Metrics |
|---|---|
| Size of audience | Impressions |
| Engaged audience | Engagements, engagement rate |
| Results | Conversions, avg value |
Other useful metrics
| Metric | Why? |
|---|---|
| Audience demographics | LinkedIn's insights will gather information on your audience's job titles, industries, and locations. This information can guide your content and targeting strategy. |